I have seen other things like this. They all have one thing in common. They are incredibly expensive. So much so that buying 55 gallon drums is much more cost effective by comparison. I noticed too that this company doesn't post it's prices on their webpage, instead you have to email them and request a quote. That tells me that they scared off so many people with their prices that they feel the need to "rope you in" a little bit closer before ambushing you with a 4 digit price tag.
The thing to remember about water storage is that you use a lot of water. Unless you have your own well or access to somebody else's, you need to be able to store thousands of gallons of water. That means you need either several smaller or one huge water bladder, either of which is going to be expensive.
One person needs at least one gallon of water per day just to drink. If you are going to be exerting yourself, then make that 2 gallons. You need to cook, add one more gallon. You need to bathe. If you use the bug sprayer method you can get away with as little as 2 quarts per day for that. Then you have to wash your clothes periodically. Using a 5 gallon bucket and a (clean) toilet plunger, it will take about 2 gallons for a pair of pants or maybe three t-shirts. Multiply that out and let's assume for the sake of argument that you are using 10 gallons per week for laundry. That puts you at a minimun of 145 gallons per month or 1740 gallons per year for one person. Add a wife and a kid and that figure jumps to 5220 gallons per year. That's just a minimum for bare survival. You can safely assume that you will blow this budget and use more water on "little incidental things" without thinking about it.